You gotta keep trying to find your niche and trying to fit into whatever slot that’s left for you or to make one of your own.
Dolly Parton
What’s your Why?
Simon Sinek says it “Starts with Why.”
Your WHY is your purpose, cause, or fundamental belief. It’s the driving force behind all that you do.
I was asked this question as part of the LinkedIn Creator Accelerator Program, and it was harder to answer than I expected.
As podcasters, we get so focused on publishing, recording the next episode, and promoting our show. It’s easy to lose focus of our purpose, our listener, our vision.
Deliberately take time to pause from the daily grind to think and reflect.
Sub-Niche
If you’re not getting enough listeners, you probably need to get more specific about your target audience.
Define Your Sub-Niche:
- What is a broad topic that you know extremely well?
- What’s a niche that you know even better?
- Who do you help in that sub-niche?
Here’s an example.
A broad topic can be “Marketing.”
The niche you know better might be “Email Marketing.”
The sub-niche that you help could be narrowed down to “Email marketing for 7-figure business owners.”
By getting more focused, you can go where the 7-figure business owners are. Invite them on to your podcast.
Next, identify your listener’s problems
- What problem do you help them overcome?
- What outcome, specifically, do you help them achieve?
- How does your podcast create community?
By getting more specific, you will optimize your content for your ideal listener. Your show should grow, and then you can go wider.
Leave a comment and share your niche. Why are you an expert in that niche?
