What is your "one thing" for your podcast? Do you have "one thing" for every episode? If not, I think you should.
An essential part of creating a successful podcast is to identify and serve your audience well. But what if you have no idea who your audience is?
Let's suppose you had over a million dollars to promote your podcast with radio ads, what would happen? It turns out someone is doing just that so we can see if it works.
Whether you're planning to attend a conference or deploy some local guerilla marketing, it's a great idea to create promotional items for your podcast.
By providing value, you earn the privilege to ask for something. This call-to-action (CTA) needs to strategic. Don't waste a valuable opportunity.
Great interviewers were made, not born. It takes practice, work, and making mistakes. I'm listing resources that helped me prepare to launch my podcast.
Before starting my podcast, I asked a friend who had published over 1500 episodes for advice. This is what he said.
When it comes to podcasting, rule #1 is that there are no rules.