Before launching my podcast, I consumed as many podcasts and YouTube videos I could as I conceptualized, planned, and prepared. Today, in an attempt to level up my show, I’ve been in search of great books on podcasting. Here are my highlights so far.
Big Podcast by David Hooper
This 400+ page book is a complete system on how to attract listeners, deliver your message effectively, and build a big podcast. Author David Hooper is a veteran of radio and marketing who recognized the big opportunity in podcasts.
Make Noise by by Eric Nuzum
Veteran podcaster Eric Nuzum identifies core principles, including what he considers the key to successful audio storytelling and essential how-tos — from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale.
Out on the Wire by Jessica Abel
This is a great read for anyone interested in the most popular narrative radio shows and podcasts, including This American Life and RadioLab. With the help of This American Life‘s Ira Glass, Jessica Abel, a cartoonist and devotee of narrative radio, uncovers just how radio producers construct narrative and innovative storytelling.
Podcasting Good to Great by Jared Easley
A behind-the-scenes look at how podcasters can build influential platforms including strategies for networking, becoming a great connector and influencer, and ultimately a person that your audience will value even more.
Podcasting by Amanda Mayo
A soup-to-nuts practical guide by Amanda Mayo, Podcast Producer and Production Director at Chicago Independent Radio Project (CHIRP), where she manages an award-winning weekly artist interview podcast. From choosing the best podcasting equipment to monetizing your podcast, Amanda covers everything you need to know about profitable podcasting.
Profit from Your Podcast by Dave Jackson
This book provides top strategies and real-life examples of podcast monetization. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. ** This one’s pre-sale, coming out on July 27, 2020. **
Sound Reporting by Jonathan Kern
Jonathan Kern, who has trained NPR’s on-air staff for years, explains the importance of writing the way you speak, reveals how NPR books guests ranging from world leaders to neighborhood newsmakers, and gives sage advice on everything from proposing stories to editors to maintaining balance and objectivity.
Start Ugly by Chris Krimitsos
While not specifically about podcasting, author Chris Krimitsos — founder of Podfest Expo — presents a short and easy-to-read parable about change and adaptation that will entertain and motivate you.
So You Want to Start a Podcast by Kristen Meinzer
A step-by-step guide to creating a hit show, this book covers everything from hosting and guest booking to editing and marketing. Tips and insider stories from author Kristen Meinzer, award-winning commentator, producer, and host of three successful podcasts, reaching more than ten million listeners.
Have a favorite podcasting book that’s not listed? Please share in the comments.