An SEO shortcut for improving how your podcast ranks in search so more listeners will find your podcast.
SEO for Podcasts
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Evolution of a Podcast
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In biology, evolution is the change in the characteristics of a species over several generations. In business, products evolve over time to improve the customer experience. As a showrunner, you need to encourage the evolution of your podcast. At launch, it’s difficult to know if listeners will enjoy your podcast in the way that you envision it. Let’s assume that you followed...
Just One Thing
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What is your "one thing" for your podcast? Do you have "one thing" for every episode? If not, I think you should.
Podcasting For An Audience Of One
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An essential part of creating a successful podcast is to identify and serve your audience well. But what if you have no idea who your audience is?
What If You Had $1 Million to Advertise on Radio?
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Let's suppose you had over a million dollars to promote your podcast with radio ads, what would happen? It turns out someone is doing just that so we can see if it works.
Promotional Podcast Swag: Stickers or Buttons?
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Whether you're planning to attend a conference or deploy some local guerilla marketing, it's a great idea to create promotional items for your podcast.
A Strong Call To Action
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By providing value, you earn the privilege to ask for something. This call-to-action (CTA) needs to strategic. Don't waste a valuable opportunity.
How to Be a Better Podcast Interviewer
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Great interviewers were made, not born. It takes practice, work, and making mistakes. I'm listing resources that helped me prepare to launch my podcast.
Best Advice For New Podcasters
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Before starting my podcast, I asked a friend who had published over 1500 episodes for advice. This is what he said.
Podcast Rule #1: There are no rules
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When it comes to podcasting, rule #1 is that there are no rules.
