Podcast Rule #1: There are no rules

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When it comes to podcasting, rule #1 is that there are no rules. This is not television or radio where you are restricted to a set program length with a certain number of commercial breaks for ad spots. In fact, who says that you must have commercials at all? The choice is yours.

What’s the ideal episode length for a podcast? I’ve heard it said, “Your podcast should be as long as it needs to be and not a minute more.” One of the many beautiful attributes of podcasting is that you have the freedom to publish a 2-hour episode, followed by a 5-minute episode the next. Your job is to create great content at any length.

In my view, here are the rules of podcasting:

  1. There are no rules.
  2. Serve your audience.
  3. See Rules #1 and #2.

That’s it. As you do your research, you will read many opinions about the ideal podcast length, format, and recipe for success. Don’t get overwhelmed. Stick to these these simple rules whether your audience is 100 million or just 1, and you’ll be headed in the right direction.

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About the author

Andy

Andy is host of Inspired Money, named by Forbes as a Top 10 Personal Finance Podcast. He has conducted over 200 interviews as a host -- including booking, pre-interview research, and post-production. Andy has spoken at Inbound, Podfest, FinCon, Podcast Movement, and is co-founder of the Asian American Podcasters Association.

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By Andy

About

Andy

Andy is host of Inspired Money, named by Forbes as a Top 10 Personal Finance Podcast. He has conducted over 200 interviews as a host -- including booking, pre-interview research, and post-production. Andy has spoken at Inbound, Podfest, FinCon, Podcast Movement, and is co-founder of the Asian American Podcasters Association.

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